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Marketing
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What's in a name? Inside the process of naming clinical trials
Naming a new clinical trial represents a major marketing opportunity for drug and device makers, according to the Brand Institute's Scott Piergrossi.
Andrea Park
May 14, 2024 4:39pm
Analysis finds pharma ad length with best connected TV metrics
May 15, 2024 6:15am
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5 Common Mistakes That Risk Your Pharma AI Efforts
May 13, 2024 8:00am
New name takes top spot in US patient group reputation ranking
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Genentech animated short spotlights docs' trust in Vabysmo
May 13, 2024 4:05pm
Boehringer partners with Cigna unit to push Humira biosimilar
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